They Liked It So Much They Bought the Brand
NY Times
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DO you believe in love at first sight? Consider this: One look was about all it took when executives of Tata Motors, who in late 2007 were deciding whether to buy Jaguar from Ford Motor, saw sketches of what would become the 2011 XJ.
“What we had coming to market,” Gary Temple, president of Jaguar North America, said in a recent interview, “was what made them buy the company.”
Developed largely before Tata, of India, took over, the new XJ is a bold, mold-breaking styling statement. The old XJ’s long-running retro theme — traditional grille, quad headlamps, sculptured hood, low beltline and long tail — has finally been exorcized. While unmistakably a Jaguar, the new XJ is a thoroughly modern, flamboyant, unfettered expression of luxury. .......
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